College Search Lead Generation
This three-part project includes a Facebook lead generation ad, corresponding landing page, and an incentive download.
ROLE
lead designer
lead writer
Facebook Ad
Fun and effective imagery that appeals to the high school age demographic.
Landing Page
An alternate form of lead capture takes users to internally housed landing page. This tests user engagement and effectiveness of the campaign.
Incentive Download
Students just beginning the college search process are often thinking about location. This short, snappy guide showcases the best of this college’s region.